We are a diverse team

of creative and business professionals
Review our bios below and get to know us.

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Matthew Khalili

Chief Executive Officer
Matthew Khalili is a first-generation immigrant who was born in this country because of entrepreneurship. Matthew launched his management career in 2003 by leading a pioneering online technology supplier and solution provider. As Senior Marketing Director, he positioned the company as both an “Internet Retail Top 500” and an “Inc. 500 Fast Growing Direct Sales Organization”.   Following nearly a half decade of double-digit growth, Matthew founded a fashion technology platform with which he managed to raise a funding round that was later awarded “best business” for a proposal he prepared during his M.B.A. program.

Matthew exited his start-up in 2013 and founded his consultancy, Plan Writers. He and the Plan Writers team continue to enhance the success of early stage start-ups and help foreign entrepreneurs immigrate to the states. Mathew is a self-confessed foodie, who loves grilling steaks and spends too much money on eating out. MBA University of Southern California FINRA Series 82 security license.

John Dogan

Senior Consultant
John is a management consultant for multiple sectors, mainly covering the U.S, U.K, E.U, Canada, and Australia. He has advised top-level CEO, CFO, and Executives on changes to be made in their accounting, marketing, HR, and management practices.
  He commands a diverse cultural aptitude, having lived or worked in the United States, Saudi Arabia, Azerbaijan, India, Ukraine, and Turkey. In his career for the last 14 years, Mr. Dogan has demonstrated a proven ability to successfully analyze an organization’s critical business requirements, identify deficiencies and potential opportunities. Mr. Dogan has prepared over 500 business plans as a Senior consultant at the Plan Writers and has experience in Real Estate, Cannabis, Oil & gas, and other industries, where he has enabled clients to develop innovative and cost-effective solutions, enhancing competitiveness, increasing revenues, and improving customer service offerings.

Before starting his consultancy, he was Executive Manager of a BioPlastics company in Iowa City, IA.

He has an MBA in Finance and Accounting.
David Hatton

David Hatton

Vice President, Business Development
David Hatton is self-confessed planning obsessive, firmly believing in the adage, “If you fail to plan, you plan to fail”.

David started his career in business journalism, writing for publications like the Toronto Star, National Post, and Business Edge, earning a reputation – even an award – for taking complex business issues and writing about them in easy-to-understand terms for readers. Following that, he spent almost a decade working for the second largest bank in Canada, talking to small business owners and reviewing business plans to see who would get the funds they needed and deserved.
To show he can actually handle a business as well as writing about it, he owns a successful cleaning company, but his main preoccupation nowadays is with immigration business plans.

He has a BA in journalism. He speaks English and French and is currently studying to learn Spanish.

Irina Krasko

Graphic Designer
Irina is a graphic designer with over 7 years of experience working in-house independently as a freelancer. She has worked with businesses from different industries creating for them promotional and print material such as well-rounded illustration, advertising campaigns, and digital products; which has given her strong extensive designing knowledge and technical skills. Her specialties include Business Plans, Presentations, brochure design, infographics, and any high-end design work. She truly loves what she does and takes pride in providing high-quality work and making the clients happy.

Irina is a designer with a passion for creating solutions that are both beautiful and meaningful. Successful design to her means solving problems and she believes the key to it is to understand the client’s need.
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Paul Aleo

Senior Consultant
Paul is a trusted consultant with excellent communication, problem-solving and critical thinking skills.

He started his professional career in 2007, as a Valuation Analyst at State Street, providing investment valuation services to prominent mutual fund, pension fund, and hedge fund companies worldwide. His strong work ethic and diligence quickly earned him a promotion to Senior Market Data Analyst. In this position, he was responsible for investment analytic services to institutional investment managers and for training and mentoring junior staff.

In 2011, he became a Financial Advisor, helping numerous clients achieve their financial goals through sound advice on investment management strategies, and helping entrepreneurs secure business loans to start and grow their ventures.

As a passionate and experienced Management Consultant, he enjoys helping entrepreneurs succeed in a variety of sectors, including retail, manufacturing, construction, and technology. His Business Plans, based on sound and thorough analysis, have led clients to success in their startups and expansion and enabled many to gain immigration visas to access American markets and the American dream.

His extensive credentials include an MBA with a concentration in Management, a  Bachelor's degree in Economics and Finance, where he graduated with Honors, and passing the Chartered Financial Analyst (CFA) Level I exam.
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Sanya Novic

Immigration Visa Consultant
Sanya is a world traveler and sun-seeker. She describes herself as a “Writer, talker, high-heels walker”.

She holds a certificate in Positive Psychology, in addition to a Ph.D. in Communications. She worked as a journalist for over a decade before switching to business plan writing, assisting people to get closer to their (American) dream.

She has mastered the art of traveling light (light luggage and ultra-light laptop), gaining a deep and wide knowledge of people, cultures, and places – a hoarder when it comes to experiences, she is all Zen when it comes to products. Her goal is to keep living the life where business and pleasure are one and the same.

If you can’t find her, she’s somewhere chasing summer around the world.

Alex Durig

Senior Consultant
Alex started writing business plans in the Summer of 2006, following an academic career that he found too restrictive, and a spell managing a Walmart distribution center.

He spent 9 years as a college professor of sociology, first at Indiana University and, then, Cal State San Marcos. For much of this time, he undertook research funded by the National Institute of Mental Health, and published a paper explaining that autism could be graded from barely noticeable to severe – 20 years before the term ‘autism spectrum’ confirmed the idea! His work is now regularly cited in the field of ‘sociology of autism’ because it was his work that established the concept.

For one who felt constrained by the academic world, going into WalMart’s notoriously tough management training program might not be an obvious choice, but Alex took the opportunity when it arose and found it an exciting learning experience, staying on in the company as Area Manager of a distribution center.

It was only later that he found his niche, using his individualistic and creative character to help entrepreneurs to achieve their dreams. In the world of academia, a creative individualist is called a crackpot, but in the world of business, that’s an entrepreneur – someone who has their own ideas and is not afraid of them. As a Business Plan Writer, Alex finds nothing more rewarding than helping his clients to make their entrepreneurial dreams come true. He adds a dash of flair to the sometimes dry, numbers-based business plan to match the initiative of the entrepreneurs themselves.

He gained his Ph.D. from Indiana University in 1992.

Neelisha Vadher

Associate Consultant
Popularly known as Nelly, Neelisha is originally from the UK and has worked in the fields of marketing and business writing for over 20 years. In marketing, she has worked in Financial Services, Engineering and Education.

As a Plan Writer, she enjoys the process of working with entrepreneurs, embracing their zeal, and funneling that energy to develop targeted and strategic plans. The result is a portfolio of over 400 (at the last count) tailor-made Business Plans and Pitch Decks, each with accurate forecasts, and insightful writing.

She has a BA (Hons) degree in Economics and Philosophy from the University of Manchester.

She has lived in Spain, Portugal, Sri Lanka, and Ireland and, when not researching for another business plan, thoroughly enjoys travel, volunteering, reading, sewing, and watching bad reality TV shows.
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Matthew Ip (Shaw)

Market Analyst
Matthew Ip (Shaw) is originally from Vancouver, Canada, and has lived and worked all over the globe, including New York, Hong Kong, and London. A graduate of Circle in the Square's Theatre School in New York, Matthew holds a BA in Performing Arts. Although his main trade is performance, his experience reaches all corners of production, with positions across many branches of the entertainment industry, including writing and producing.

Matthew Ip (Shaw) is thrilled to join the Plan Writers and can't wait to continue learning under the experienced and professional team while expanding his knowledge of business in the modern world.

Amy Casil

Senior Consultant
Amy Casil is an award-winning professional writer and author of 45 books, including nonfiction, novels, and short fiction. She has two Bachelor's Degrees from Scripps College in Claremont, CA, and a Master's Degree from Chapman University in Orange, CA. Amy was a development officer for major affordable housing and economic development projects in South and Central Los Angeles. Today, she is a business consultant and fund developer working primarily for emerging and growing businesses in the U.S., Canada, and Mexico. Additionally, she has business consulting expertise in Europe, the UAE, and Australia. Her specialties include women- and minority-owned businesses, green and sustainable agriculture and tech, AI/machine learning, biotech, sustainable agriculture, commercial construction, regenerative medicine, and manufacturing verticals, including the auto industry (EVs), medical devices, natural foods, fashion, and vegan/cruelty-free cosmetics.

Amy's executive-level experience in for-profit, not-for-profit, and education/government environments offers a broad perspective that can benefit a business or strategic endeavors.
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Pete Flora

market Analyst
A native of North Carolina, Pete Flora earned a B.A. in English and French from the College of William and Mary in Virginia and an M.A. in English from the University of Texas. For nearly 30 years, he taught high school English in Puerto Rico, Louisiana, and Kentucky and endeavored to improve the critical reading and writing skills of his students. Now, as a plan writer, he is gratified to employ his background in helping motivated entrepreneurs pursue their goals and dreams. Pete is a fan of the semi-colon, the Oxford comma, and “le mot juste.”

When he’s not reading or writing, Pete enjoys working in his yard, doing crossword puzzles, biking, and hiking, and playing with his dog Tater Tot.

Jacob McClarnon

Senior Consultant
Jacob McClarnon is an entrepreneur with a history of starting businesses that goes all the way back to the age of 17. While achieving a Bachelor of Science in Entrepreneurship from Iowa State University, Jacob owned and operated numerous businesses including an information technology company in the home improvement space.

During college, Jacob honed in on his business plan writing and pitching skills and competed in dozens of pitch competitions across the United States and Canada resulting in award winnings totaling over $100,000.

When Jacob is not golfing or snowboarding, he is utilizing his passion for entrepreneurship as a Plan Writers Consultant to help other founders and new business owners create successful companies.