About us

Our history is rooted in humble beginnings. Founder, Matt Khalili, armed with nothing but a vision and a few thousand dollars to his name, spearheads his first startup. Over a decade ago, we made many sacrifices to realize our dream; things such as moving into our parents' home, working out of a garage by day, and studying through graduate school by night. We put tens of thousands on a credit card that we didn’t know when or how we could pay back. One thing was clear: We knew it would take outside capital to move the needle.

After countless coffee meetings, networking events, pitch competitions, and everything in between, Matt Khalili gathered as much feedback as humanly possible and crafted a masterful business plan that was filled with soul. He presented this plan to USC (University of Southern California) and won the privileged award for Best Business Plan.

From that point on, new and exciting opportunities opened up— friends, colleagues, and referrals from all over reached out for help. We recognized the overwhelming need for startups to outsource their business plans and our desire to shape a better experience for other entrepreneurs to succeed. We asked: “Why should startups suffer this anxiety, time, and steep learning curve in advancing their new venture? What if there was a better way?”

Filled with a new wave of passion and inspiration, we prepared a new business plan for a creative agency to develop business plans for other startups…Thousands of business plans later, we instill the same soul into every single project. We are the Plan Writers!