Investor business plans and pitch decks
for friends and family, pre-seed, seed and Series A raises
An investor business plan has one job: to show why your company will return capital and why you are the team to deliver it. We write investor plans and pitch decks that answer the questions angels, venture funds and lenders ask before they ever take a meeting, backed by real market data and financial models that hold up in diligence.
By Matt Khalili, The Plan Writers. Last updated October 2026.
Founders we have helped raise
Dirty Cookies: from a business plan to a Shark Tank deal
Shahira Marei left an aerospace career to launch Dirty Cookies, cookies shaped like shot glasses. Our team turned her idea into a professional business plan and pitch deck that helped her land a spot on Shark Tank, where she won an investment. Dirty Cookies has since grown into an international brand.
Twisted Hat: $800,000 raised and a prime location secured
Twisted Hat was competing for a prime retail location that needed city and state approval, investors and lenders all at once. We wrote a plan that spoke to each audience. The founders won approval, raised $800,000 in combined grants and investment, and secured the location.
What your investor business plan includes
Every plan is built around your raise, but most investor plans run 30 to 40 pages and include:
- Executive summary written for a first read by an investor
- Company overview and product or service description
- Market research and market sizing (TAM, SAM, SOM)
- Competitive analysis, advantages and barriers to entry
- Go-to-market, branding and marketing strategy
- Management team and hiring plan
- SWOT analysis
- Use of funds and investment terms
- Five-year pro forma financials: income statement, cash flow and balance sheet
- Company valuation, ROI analysis and exit strategy
Pitch decks are built from the same research and model, so your plan, deck and financials tell one consistent story.
Why founders choose Plan Writers
A strategy built for investors
We start from how investors decide. Your plan leads with the market opportunity, team, traction and path to profitability, and it anticipates the questions that stall a raise.
Real market data
We use IBISWorld market research, industry KPIs and our own project data, not generic templates or AI filler, so your numbers are defensible.
A specialized team
A lead consultant runs your project with a financial modeler, a market researcher and a designer, so each part of the plan is done by a specialist.
Support after delivery
We can help you build a data room, research and track investors, structure outreach and practice your pitch, so the plan turns into meetings.
Plan Writers compared with other options
| | Plan Writers | Typical alternatives |
|---|
| Who writes it | A named team with a lead consultant | Unclear writers or a template |
| Data | IBISWorld research and proprietary benchmarks | Generic or outdated assumptions |
| Audience | Built for your specific investors | One plan for every reader |
| After delivery | Data room, outreach and pitch support available | Support ends when the file is sent |
| Pricing | Published starting prices by stage | Quote only, often with add-ons |
Pricing by funding stage
| Stage | Best for | Starting at |
|---|
| Friends and family, crowdfunding, accelerators | Concept and very early-stage startups raising smaller rounds | $3,000 |
| Pre-seed and seed | Rounds of $250K and up to build an MVP, validate the model and hire the team | $5,000 |
| Series A | Larger raises to scale operations and expand into new markets | $10,000 |
| Series B and beyond, private equity | Expansion, acquisitions and established companies | Custom quote |
Most investor plans are delivered in 6 to 8 business days after your onboarding call. Rush timelines are available.
Raising capital from foreign investors?
If your project will create U.S. jobs, EB-5 capital may be an option. Our sister company, New World Ventures, works with developers and growing businesses raising EB-5 capital. Plan Writers also writes EB-5 business plans.
Ready to talk about your raise? Call 800-691-6202 or request a quote above.
